Our Story

McMaster & Beauty Industry Pedigree

Aspiring pilot and MED Er. Sounak Maisuri, after graduating from McMaster University, Canada; led a product design company & developed several medical, consumer, and beauty health technologies for leading companies around the world. To name a few, those technologies are changing lives every day at some of the leading beauty health MNC’s including Sephora, across the USA, and worldwide.

LONGENE Founder & MD Sounak Maisuri, lead the design development of world renowned medspa non-invasive skin treatment device.  He holds patents for improvising skincare treatment efficacy device and smart vortex technology skin treatment tip for equipment.

LONGENE Beauty Health was born in LA, California with the aim to deliver Naturally Engineered, Result Oriented and Safe beauty health experience for a global market.

“Pioneering the Future of Longevity & Functional Health’’

WHY DO WE EXIST

It all started with one fundamental question:
Ayurveda or Clinical Science?

After years of research, formulation studies, and market analysis, we discovered something bigger than both.

The answer was AGE.

For decades, the wellness, haircare, and skincare industries have focused on surface-level symptoms instead of understanding how the human body evolves over time. Most products were designed to sell categories — not solve functions. The result? Temporary relief, recurring problems, and products that rarely adapt to the changing biology of the consumer.

Your skin, hair, gut, cognition, cellular energy, and overall vitality all follow a biological curve. Human function rises through the teens and 20s, stabilizes through the 30s, and gradually declines with age.

Which means a problem in your 20s is biologically different from the same problem in your 40s.

Hair fall at 25 is not the same as hair fall at 45.
Dandruff recurrence is not driven by the same mechanisms across every age group.
Yet the industry continues to treat evolving conditions with static, one-size-fits-all products.

We realized the market had not truly evolved — not just in India, but even in some of the world’s most advanced consumer markets.

So we decided to change that.

THE BIRTH OF PRO EVOLUTION CARE

We created an entirely new philosophy:
AGE-INTELLIGENT Functional Care.

A multidimensional approach that combines wellness, haircare, skincare, and longevity science into one evolving ecosystem designed around how the body changes with age.

Longene was built as the world’s first functional longevity-focused wellness, skincare, and haircare brand — created not just to address symptoms, but to support the underlying biological functions that influence healthy aging, beauty, and vitality.

Because true beauty is not static.
It evolves with time.

That philosophy led to the creation of our proprietary protocols:

HFX™ — The Hair Function
SFX™ — The Skin Function

Systems engineered to support the evolving mechanisms behind healthy hair, skin, and overall longevity.

Every product we create is designed to be:

  • Age-Smart

  • Functional

  • Longevity-Focused

  • Science-Led

  • Results-Oriented

We are not just creating products.
We are building the future of functional longevity care.